Formly

Formly is a modern form-building platform that redefines how teams create, publish, and manage online forms by integrating directly with AI agents. Instead of starting from a blank page or wrestling with complex form builders, users can simply describe the outcome they want in natural language through popular AI assistants like Claude, ChatGPT, Cursor, Codex, or OpenClaw. The AI agent then generates a polished, high-converting form draft complete with appropriate questions, field types, and page flow. From there, users can open the form in a full visual editor to fine-tune every detail using drag-and-drop blocks, conditional logic, answer piping, and custom branding. Formly is designed for teams who need qualified leads, screened applicants, honest feedback, or event signups without the friction of traditional form tools. It supports unlimited forms and submissions, offers GDPR-compliant hosting in Europe, and ensures data privacy by not using cookies or tracking responses. The platform also provides robust analytics, webhooks, email notifications, and API access so that answers go directly where teams work, whether that is a CRM, database, or any other tool in their stack. With a one-time setup that takes about two minutes, Formly connects to an AI assistant and then the entire workflow becomes conversational: ask, publish, and get answers back in chat. This approach eliminates the gap between idea and execution, making form creation as simple as having a conversation.

AI-Powered Form Generation

Formly allows users to generate complete, production-ready forms by simply describing the desired outcome in a chat with an AI agent. Whether the goal is to screen job applicants, collect beta feedback, or register event attendees, the AI interprets the request and automatically selects the right questions, field types, and page flow. Users can then review, edit, and publish the form immediately. This feature dramatically reduces form creation time from hours to seconds while ensuring the form is optimized for high conversion rates.

Full Visual Editor with Drag-and-Drop

Every form generated by AI opens in a comprehensive visual editor that gives users complete control over the design and structure. The editor supports drag-and-drop blocks, multi-page flows, real-time preview, and custom branding. Users can rearrange elements, add new fields, or modify existing ones without any coding knowledge. The editor includes every block type needed, from text inputs and dropdowns to signatures, ratings, matrices, phone fields, and file uploads. This flexibility ensures that forms can be fine-tuned to match exact business requirements.

Conditional Logic and Answer Piping

Formly enables personalized form experiences through advanced conditional logic and answer piping. Users can create dynamic paths where subsequent questions change based on previous answers, making each response feel relevant and tailored. Answer piping allows variables entered earlier in the form to be reused later, such as greeting respondents by their first name or pre-filling email addresses. These features improve completion rates by reducing friction and making forms feel intelligent and responsive to each user's input.

Integration and Data Delivery

Formly ensures that form submissions never sit idle in a dashboard. The platform offers webhooks to push every submission to any service that accepts them in real time, eliminating the need for polling or middlemen. A REST API and MCP (Model Context Protocol) allow users to pull responses programmatically or let their AI agent fetch and summarize submissions on demand. Upcoming integrations with Notion, Zapier, and Make will further extend the ability to send form data directly into CRMs, databases, and automation workflows, making Formly a seamless part of any tech stack.

Applicant Screening and Job Applications

HR teams and hiring managers can use Formly to create detailed job application forms that include resume uploads, cover letters, skill assessments, and multi-page workflows. By describing the role and screening criteria to an AI agent, the form is generated instantly with appropriate fields and conditional logic. For example, technical roles can include coding challenges, while customer-facing positions can feature situational questions. Submissions flow directly into the hiring pipeline via webhooks, and the AI agent can summarize candidate responses for quick review.

Customer Feedback and Market Research

Product teams and marketers can deploy feedback surveys, NPS polls, and market research forms without manual design work. Describing the feedback goal to an AI agent produces a form with rating scales, open-ended questions, and multi-page flows that maintain respondent engagement. Real-time analytics show response counts, completion rates, and average ratings. The AI agent can also summarize feedback trends, such as identifying that most users request dark mode or CSV export, enabling data-driven product decisions.

Event Registration and Lead Generation

Event organizers and sales teams can build registration forms, lead capture pages, and signup flows in seconds. The AI agent creates forms with fields for contact information, preferences, and custom questions. Conditional logic ensures that attendees only see relevant sections, such as dietary restrictions for catering or session preferences for scheduling. Submissions are piped directly into CRM systems via webhooks, and email notifications keep the team informed of new registrations in real time.

Internal Surveys and Employee Onboarding

Organizations can use Formly for internal processes like employee satisfaction surveys, onboarding checklists, and training feedback forms. The conversational interface makes it easy for non-technical team members to create forms without IT support. Multi-page flows break long surveys into digestible steps, while answer piping personalizes questions based on department or role. Data remains hosted in Europe and GDPR compliant, ensuring sensitive employee information is protected. Analytics provide insights into team morale and identify areas for improvement.

How does Formly integrate with AI agents like Claude or ChatGPT?

Formly requires a one-time setup that takes about two minutes. You connect your preferred AI agent to Formly using a simple integration. Once connected, you can ask the agent to create forms, publish them, or retrieve responses using natural language. The agent generates the form based on your description, and you can then open it in the visual editor for any adjustments. The same agent can also summarize submission data and provide insights directly in your chat interface.

Is my data secure and compliant with privacy regulations?

Yes, Formly takes data privacy seriously. All form data is hosted on servers located in Europe and the platform is fully GDPR compliant. Formly does not use cookies or track your form responses in any way. Your data remains yours and is not shared with third parties. The platform also supports secure data transmission and offers options for custom branding to maintain a professional appearance while keeping respondent information protected.

Can I customize the look and feel of my forms?

Absolutely. Formly provides full custom branding capabilities. You can add your company logo, choose brand colors, customize fonts, and adjust the overall layout to match your website or application. The visual editor gives you complete control over the design, including drag-and-drop blocks, multi-page flows, and real-time preview. Every form generated by AI opens in this editor, so you can fine-tune any aspect before publishing.

What happens to form submissions after they are collected?

Formly ensures that submissions go where you need them. You can view analytics and individual responses directly in the platform dashboard, which shows submission counts, completion rates, and aggregated data. For real-time data delivery, Formly offers webhooks that push every submission to any service that accepts them the moment they arrive. You can also use the REST API or MCP to pull responses programmatically or have your AI agent fetch and summarize submissions. Email notifications can alert your team about new responses as well.