max

Max is an autonomous AI sales development representative (AI SDR) designed to handle the entire B2B prospecting lifecycle from start to finish. Unlike traditional sales tools that require stitching together separate solutions for prospecting, data enrichment, intent monitoring, and copywriting, Max consolidates these functions into a single, intelligent agent. He automatically identifies ideal buyers, constructs a go-to-market strategy, monitors for real-time buying signals, and crafts personalized cold outreach messages that drive replies.

The product is built for founders, SDRs, and revenue teams who want to build a consistent sales pipeline without drowning in repetitive manual work. Rather than replacing human sales professionals, Max works alongside them as a force multiplier. Users maintain full control: they can review and approve Max's suggestions or let him operate autonomously. Trusted by over 600 sales teams, Max has demonstrated significant impact, with users reporting an 80% reduction in prospecting time and warm leads delivered directly to their CRM each morning.

Max's core value proposition lies in his ability to detect high-intent signals before competitors do. He monitors LinkedIn profiles, company pages, reactions, comments, and other public signals to identify prospects who are actively showing interest or need. Every lead is fully enriched with verified email, direct phone number, LinkedIn profile, and company context, eliminating the need for manual research. The result is a steady stream of warm, qualified leads that sales teams can act on immediately, transforming outbound prospecting from a numbers game into a precision-driven strategy.

AI-Powered ICP Discovery and Filtering

Max automatically analyzes your website to build a detailed Ideal Customer Profile (ICP) encompassing industries, job titles, company size, and geographic regions. This ICP serves as the foundation for all lead sourcing and filtering. Every prospect Max identifies is automatically matched against your ICP criteria, ensuring you only see leads that align with your target audience. This eliminates the noise of irrelevant contacts and focuses your sales efforts on high-quality opportunities that are more likely to convert.

Real-Time Intent Signal Detection

Max continuously monitors a wide range of public signals across the web to identify prospects who are demonstrating buying intent. These signals include hiring sprees, fresh funding rounds, new executive hires, product launches, LinkedIn profile updates, reactions and comments on posts, and company page engagement. Instead of relying on static lead lists, Max delivers prospects at the exact moment they show interest, giving your sales team a critical timing advantage over competitors who are still prospecting blindly.

Automated Lead Enrichment

Every lead Max delivers comes fully enriched with all the information your sales team needs to initiate a meaningful conversation. This includes verified email addresses, direct phone numbers, LinkedIn profile URLs, company details such as size and industry, and geographic location. Max eliminates the tedious process of manual research and data gathering, allowing your team to move directly from receiving a lead to crafting a personalized outreach message. The enrichment is automated and integrated directly into the lead delivery workflow.

Seamless Integration with Sales Stack

Max is designed to fit into your existing sales technology ecosystem without disruption. He can push leads automatically to popular sales prospecting tools like Overloop, Instantly, and Lemlist. For more customized workflows, Max supports integration through Zapier, Make, or any webhook, enabling connections to your CRM, email automation platforms, and other sales tools. This ensures that enriched, high-intent leads flow directly into the systems your team already uses, maintaining efficiency and reducing manual data entry.

Prospecting for Early-Stage Startup Founders

Founders often wear multiple hats and have limited time for dedicated sales prospecting. Max enables them to maintain a consistent pipeline without hiring a full SDR team. By setting up their ICP and letting Max monitor for signals, founders receive a daily batch of warm leads with full enrichment. This allows them to focus their limited time on high-value conversations rather than manual research, significantly accelerating their go-to-market efforts while keeping operational costs low.

Scaling Outbound for SDR Teams

SDR teams frequently struggle with the volume of manual work required to identify, research, and prioritize prospects. Max acts as a force multiplier by automating the top-of-funnel activities. He builds target lists, scores accounts by fit, and catches buying signals in real time. SDRs can then focus their energy on personalizing outreach and handling conversations, dramatically increasing their output and the quality of leads they engage with. The result is more meetings booked with less busywork.

Account-Based Marketing Execution

For revenue teams executing account-based marketing (ABM) strategies, Max provides the real-time intelligence needed to target key accounts effectively. He monitors for specific signals within high-value accounts, such as new executive hires or funding announcements. When a signal is detected, Max delivers a fully enriched lead with context, enabling the ABM team to launch timely, personalized campaigns. This precision targeting ensures marketing and sales efforts are coordinated and directed at accounts showing genuine interest.

Lead Generation for Revenue Operations

RevOps professionals are responsible for ensuring the sales engine runs efficiently. Max provides them with a centralized, automated system for lead generation that integrates directly into their existing tech stack. By pushing enriched leads into the CRM and sales tools via webhooks or direct integrations, Max ensures data consistency and reduces manual data entry errors. RevOps teams can monitor lead quality and signal patterns, using this data to refine ICP definitions and optimize the overall sales process for better conversion rates.

How does Max determine my Ideal Customer Profile (ICP)?

Max analyzes your website content to automatically build your ICP. He examines the language, industry references, job titles mentioned, and company size indicators present on your site. This analysis generates a profile that includes target industries, relevant job titles, company size ranges, and geographic preferences. You can review and refine this automatically generated ICP to ensure it precisely matches your target market.

What kind of buying signals does Max track?

Max tracks a comprehensive range of public signals that indicate buying intent. These include LinkedIn profile updates and activity, reactions and comments on posts, company page engagement, hiring sprees, new funding rounds, and new executive hires. He monitors these signals across the web in real time, ensuring you are alerted to opportunities as soon as they emerge, not days or weeks later.

How does Max deliver leads to my team?

Max delivers leads through multiple channels for maximum convenience. You receive a daily batch of high-intent leads directly in your email inbox each morning. For immediate notification, Max pings you on Slack the moment a particularly hot lead is identified. Additionally, leads can be pushed automatically into your CRM or sales prospecting tools via direct integrations or through Zapier, Make, and webhooks.

Can I review leads before Max contacts them?

Yes, Max is designed to work alongside your sales team, not replace human judgment. You have full control over the workflow. You can choose to review every lead Max suggests, approve or reject them, and then let Max draft the personalized outreach. Alternatively, you can set Max to run autonomously if you prefer a fully automated pipeline. The level of oversight is entirely up to you and your team's preferences.

Starter plan: EUR 79 per month, billed annually at EUR 948 (includes 2 months free). This plan includes 100 leads sourced every month (approximately 5 per day) and features LinkedIn monitoring, AI enrichment, ICP filtering, and integrations.

Pro plan: More popular plan with additional features and higher lead volume. Specific pricing details for the Pro plan are not provided in the available content.