Masset

Masset is an AI-powered digital asset management (DAM) platform designed to serve as the single, unified home for all of a company's business content. It addresses the pervasive problem of content chaos, where critical assets like decks, case studies, one-pagers, videos, images, and documents are scattered across shared drives, Slack threads, email attachments, personal desktops, and various cloud services. This fragmentation forces team members to waste time searching for the correct version, often resorting to outdated or incorrect materials that misrepresent the company's story. Masset solves this by providing one searchable, organized library where every piece of content lives, stays current, and is always on-brand. The platform is designed for teams across marketing, sales, enablement, partnerships, and operations who need to end the version chase and ensure everyone, from internal staff to external partners, accesses the right information instantly. What truly differentiates Masset is its native integration with the AI tools teams already use, such as ChatGPT, Claude, Copilot, and Cursor. Through an MCP (Model Context Protocol) server, Masset plugs approved content directly into these AI assistants, enabling them to generate drafts, answer questions, and pull from your actual, approved library instead of making generic guesses. This prevents "story drift at machine speed" and ensures that every AI-generated output is grounded in your company's specific, accurate, and up-to-date knowledge. With unlimited seats, month-to-month billing, and SOC 2 compliance, Masset offers a secure, accessible, and scalable solution for any organization looking to take control of its content and empower both its people and its AI with the truth.

Unified Library with Natural Language Search

Masset provides a single, centralized repository for all your digital assets, eliminating the need to search across multiple disconnected systems. The library is enhanced with a powerful natural-language search engine, allowing users to find any asset in seconds by simply describing what they need, such as "the latest pricing deck for Q3" or "the case study about Meridian." This feature dramatically reduces time spent hunting for files and ensures everyone can locate the correct, approved version without knowing the exact file name or location.

MCP Server for AI Tools

This core feature connects your approved content library directly to the AI tools your team uses every day, including ChatGPT, Claude, Copilot, and Cursor. By speaking the open MCP language, Masset enables these AI assistants to read and write from your actual, vetted content. When a team member asks an AI to draft a one-pager or answer a question, the AI pulls from your library, not from a generic internet-trained model. This ensures every AI-generated output is accurate, on-brand, and cites your specific company knowledge, preventing story drift and misinformation.

Myca AI Assistant for Slack and Teams

Myca is an intelligent AI assistant that lives directly within your team's communication platforms, Slack and Microsoft Teams. It acts as an on-demand content concierge, allowing users to ask for any asset using natural language without leaving their workflow. For example, a salesperson can simply type "@Myca latest pricing deck" in a Slack channel and receive the current, approved version immediately, along with metadata like when it was last updated. This eliminates the need for context-switching, digging through folders, or pinging colleagues for files.

Version Control and Trackable Shares

Masset ensures that your content is always current and its usage is measurable. Version control allows you to update a single source file, and that change ripples instantly to every location it is used, including tracked shares, boards, AI drafts, and Slack answers. The end of the version chase means no one ever uses an outdated asset again. Additionally, trackable shares with CRM writeback provide detailed analytics on how content is being used, who is viewing it, and for how long. This data can be fed back into your CRM, giving sales and marketing teams clear visibility into prospect engagement and content effectiveness.

Sales Enablement and Deal Acceleration

Sales teams can use Masset to instantly access the most current sales decks, battle cards, case studies, and pricing sheets. Instead of searching through shared drives or asking colleagues, a sales rep can ask Myca in Slack for the "Q3 battle card for healthcare" and receive the correct document in seconds. This ensures every prospect interaction is supported by the most compelling and accurate materials, accelerating deal cycles and improving close rates. Trackable shares also allow sales leaders to see which assets are most effective in moving deals forward.

Marketing Content Management and Distribution

Marketing teams can centralize all campaign assets, brand guidelines, one-pagers, and videos in one organized library. This eliminates the chaos of managing files across Google Drive, SharePoint, and personal folders. With version control, updating a single master asset, like a pricing overview, automatically updates it everywhere it is shared. The MCP server also ensures that when marketing uses AI to draft new content or social posts, it is based on the approved brand voice guide and messaging documents, maintaining consistency across all channels.

Onboarding and Training for New Hires

Masset serves as a powerful onboarding hub for new employees. Instead of being overwhelmed with links to multiple systems and folders, a new hire can access a single "Onboarding" board containing all relevant training videos, process documents, product guides, and company overviews. They can use natural language search to find specific information quickly. Built-in training features can guide them through structured learning paths, ensuring they ramp up faster and have a consistent understanding of company knowledge from day one.

Partner and Channel Enablement

Organizations with partner ecosystems can use Masset to provide external partners with controlled access to the latest sales and marketing materials. By sharing a trackable link to a specific board or folder, companies can ensure partners always have the most current collateral, from co-branded one-pagers to product launch decks. Analytics on these shares reveal which materials partners are using most, providing valuable feedback for content strategy. This streamlines partner communication and ensures a consistent, on-brand message is delivered to the end customer.

How does Masset integrate with the AI tools my team already uses?

Masset uses the Model Context Protocol (MCP), an open standard that allows AI tools like ChatGPT, Claude, Copilot, and Cursor to directly access and read from your approved content library. When you connect an AI tool to Masset, it can pull from your specific decks, documents, and videos instead of generating responses based on generic internet data. This means your AI drafts, summaries, and answers will be accurate, on-brand, and cite your actual company knowledge.

Is my data secure and private on Masset?

Yes. Masset is SOC 2 compliant, meaning it meets rigorous standards for security, availability, and confidentiality. A critical privacy guarantee is that Masset never trains its AI models on your data. Your content remains yours and is not used to improve or train any external models. This ensures your proprietary information and business strategy are protected.

How does version control work when I update a file?

When you update a file in Masset, the change is automatically propagated to every location that file is used. This includes any tracked share links you have sent, any boards the file is featured on, any answers provided by Myca in Slack or Teams, and any content generated by AI tools connected via the MCP server. You fix it once, and it is fixed everywhere, eliminating the risk of anyone using an outdated version.

What does "unlimited seats" mean for my team's pricing?

Masset offers a pricing model with unlimited seats. This means you can invite every single member of your team, your entire organization, and even external partners or contractors to use the platform without incurring additional per-user fees. This removes the friction of deciding who gets access and encourages widespread adoption, ensuring that everyone who tells your story has access to the right, current content.